Maybe Old Age Needs a New Marketing Manager

“Old age” isn’t a phrase that gets anyone excited, but maybe that’s just the phrase’s fault. View image | gettyimages.com In a compelling new editorial, the Daily Telegraph says that modern aging is in desperate need of a marketing makeover. We hear so much about 60 becoming the new 40, after all, but everyone still… Read More »

Seniors’ Advice Needs Are Changing: Less Recreation, More Care

We recently came across an interesting article written specifically for financial advisors. It’s an industry article that encourages those professionals to brace themselves for a major change in their trade. Investment News magazine reports that most of the advisors they talk to are primarily interested in the IRA rollover market these days. Their clients are… Read More »

Applying For Medicaid Can Be Tough

Medicaid is an essential part of healthcare and life planning for America’s elderly, but getting signed up is vastly more complicated than most first-timers anticipate. That’s true whether you’re applying for yourself or for an aging parent. View image | gettyimages.com Of course, those who’ve dealt with government applications in the past are probably unsurprised… Read More »

Robin Williams’ Will: No Exploitation of His Image for 25 Years

Don’t look for a Robin Williams hologram at next year’s Oscars. Who can forget the dancing Michael Jackson hologram at last year’s Billboard Music Awards? Or Celine Dion’s “American Idol” duet with a posthumous Elvis? Or the recent Audrey Hepburn commercial for Dove chocolates? The advertising and entertainment industries love a good resurrection. But they… Read More »

Older People Really Do Have Wiser Minds!

From the time we’re toddlers, we’re taught to respect our elders. We seek their advice and listen as they regale us with stories from olden times. There’s something about their insight and perspective that we just can’t find anywhere else. View image | gettyimages.com As it turns out, that old illusion of “elderly wisdom” is… Read More »

Doctors and Hospitals Sometimes Ignore Advance Directives

Advance directives have been a popular part of estate planning since at least 1990, when Congress passed the Patient Self-Determination Act. Since then, Americans have only grown stronger in their sentiment that they should decide for themselves what kind of treatment they’ll receive in the face of terminal illness. View image | gettyimages.com Advance directives… Read More »